Optimization of a code: top 5

Today I want to share my modest experience concerning optimization of a code of a site for search engines. About it the huge quantity{amount} of books, clauses{articles}, notes is written, many conferences and forums are lead{carried out}. And it is understandable, in fact inflow of visitors from search machines on a site makes 40 % (and on some my projects and in general) all traffic, therefore a site it is necessary to optimize 65-70 % correctly and competently. The basic tools of optimization of a code are, in my opinion and the experience, five tegov and groups tegov:

* <title>

* <h1> … <h6>

* <alt>

* <b> and <strong>

* <meta …> tegi

About these diskreptory also there will be my story. I have arranged them by way of the importance, on decreasing. About everyone you receive advice{councils} on use and the made attitude{relation} to it tegam, as a result of the analysis of press releases and applications{statements} of the representatives, conducting{leading} search engines (Google, Yandex, Rambler and Aport). It is necessary to notice, that all this advice{councils} only for fair and correct optimizatorov, not using dirty mechanisms nakrutki visitings.

<title>

I think, that if it not the most important teg in general it is precisely most important for poiskovikov for this reason he and has taken a honourable first place in my charts. His{its} maintenance{contents} registers on sinen`koj to a strip of a browser (certainly, if at you IE) and in section "Favorites" ("Favorites") if your site there is added.

Advice{Councils} on tegu: Always have there all most important information (heading of clause{article}, the name of the goods, purpose{appointment} of service), but the most important, sootvetsvujuhhuju to the maintenance{contents} of the page. It is one of the very first lines who sees the search robot, therefore it is very important.

The attitude{relation} of leaders poiskovikov: Any search robot actively uses this teg at ranging sites. And Rambler and Aport in general count this teg the basic and first of all address to it{him}.

<h1> … <h6>

On the second place of my rating tegov have settled down tegi header. It tegi headings, they give to the text, depending on numerical parameter tega, bigger and fat tracing, help to allocate it{him} among the other text. Very useful and effective tegi.

Advice{Councils} on tegu: Try to use these tegi on each page. These diskreptory, as well as teg <title>, too emphasize an essential of page, only in form more seen, in my opinion. Try to create unique headings, it is no more 110-120 symbols.

The attitude{relation} of leaders poiskovikov: Yandex very much likes this teg and prefers him. Rambler, as well as Aport, pay to him{it} less attention, than on <title.> Google counts his{its} one of determining.

<alt>

Bronze takes away teg <alt> - alternative the text of images. It is an inscription appearing at prompting of the cursor of a mousy on graphic object of page. This teg - a unique way to describe a picture for the search mechanism.

Advice{Councils} on tegu: Try to describe any image on your site. For example, as it is possible to find your photo if it{she} does not have description.

The attitude{relation} of leaders poiskovikov: Many poiskoviki use it tegom, is especial Yandex. Aport ipol`zuet it{him} as a result of search. Rambler, on how much I know, ignores given teg.

<b> And <strong>

Tegi a fat spelling of the text, they mean one and too, only teg <b> - teg physical formatting, and <strong> - teg logic formatting.

Advice{Councils} on tegu: Earlier I counted this teg one of the best, but in due course his{its} positions have fallen, and he in my rating not has borrowed{occupied} the fourth place, and penultimate. It seems to me, that it{he} should be used more in the visual - semantic form i.e. what to allocate the main thing in the text.

The attitude{relation} of leaders poiskovikov: Google recognizes and uses these tegi, Aport and Rambler the attention in one of last turns pays to them.

<meta …> tags

Someone can will be surprised and will object, but I think, what exactly these tegi should close this top. In my opinion, meta tegi it is the tool optimizatorov the end of 90th years. Now only meta description plays though any role for poiskovikov. Meta keywords now has no almost any authority and reverence by robots.

Advice{Councils} on tegu: Certainly, it is not necessary tegi to ignore these, but force in them not so that. Only if they are made ideally i.e. if 100 to %-s' approach under the maintenance{contents} to sense of page some robots of them will estimate.

The attitude{relation} of leaders poiskovikov: With confidence I shall say, that Rambler completely ignores these tegi, behind exception <meta robots …>. For Aport-? it is necessary to use them only in the event that their maintenance{contents} is present at a body of the document. If Yandex will consider yours meta tegi correctly made it will raise rolevantnost` your document, but if he will count it as a spam you in general have chance to not get under indexation of this machine.

Conclusion

Yes, times vary, vary also search mechanisms, ways of ranging, principles rolevantnosti … Optimization - business uneasy, demanding constant supervision and research of behaviour of search robots. It is necessary to watch{keep up} press releases and innovations of representatives of search holdings. Optimization it is necessary to live!